Pauline Choo has been promoted to lead CHG’s Cachet Global Interior Design Division, based in Bangkok. Prior to joining CHG, Pauline worked for multiple world-renowned firms including Wilson Associates, Hirsch Bedner Associates, and LTW Design Works, where she coordinated projects for luxury brands including Mandarin Oriental, St. Regis, and Four Seasons.
Jitsak Lim-Pakornkul joins CHG Southeast Asia as Director of Brand Marketing, bringing over 17 years of hospitality industry experience. Prior to CHG, Jitsak worked in brand marketing at Starwood Hotels & Resorts where he opened W Retreat Koh Samui and other properties across Thailand and Southeast Asia. Jitsak also served as General Manager for several hotels including Villa Zolitude Resort & Spa, Hotel IKON Phuket and Sireeampan Resort and Spa Chiang Mai.
Rounding out the team is Sorachai Rojanasuwan who joins as Director of Business Development, Southeast Asia. Sorachai brings over 10 years of hospitality real estate development experience. Prior to CHG, he worked at several Southeast Asian real estate developer companies including The Erawan Group. Amongst his notable development achievements include the Six Senses Spa Destination on Naka Island at Phuket, Ibis Hotel Phuket & Koh Samui and Renaissance Resort & Spa at Koh Samui.
“The appointment of new Bangkok-based leadership positions, coupled with the signing of SAVANT Bangkok by Cachet and the growth of our Southeast Asia hotel pipeline demonstrates our commitment to expanding in the region,” said Alexander Mirza, CHG’s President and Chief Executive Officer. “We look forward to working with both Southeast Asia-based and international hotel owners and investors to acquire, convert and market their hospitality-related investments in Southeast Asia.”