Caesars also recently signed a non-binding letter of intent with New York-based entrepreneurs Rowen Seibel and Chris Barish to create a joint venture operating bars and lounges in Las Vegas and elsewhere.
In a statement today, Caesars said the primary objective of the new unit is to expand the company’s presence overseas, especially in Asia and Latin America, where it says Caesars is widely recognized for its luxury brand.
In his roles, Mirza will oversee hotel, restaurant, bar, and nightlife development for the company, as well as international hotel management and licensing. Mirza was formerly a partner in Accenture’s Travel practice, senior vice president of corporate development at Hilton Hotels Corp. and vice president of strategic planning at Starwood Hotels and Resorts.
For the last 12 months, Mirza has served as vice president and executive associate to Gary Loveman, chairman and CEO of Caesars Entertainment.
“Our brands and reputation are our most substantial assets overseas, and this plan will allow us to leverage them into growth opportunities in hospitality and gaming,” Loveman said in a statement.