“What we’re really doing is building an alternative engine for hospitality,” said Alexander Mirza, founder and CEO of parent company Stay Mogul. “Take Hilton as an example. I worked on the senior team there, and they often talked about their ‘engine.’ Hilton’s engine is their reward program, group sales, obviously their brands, and sometimes their purchasing savvy and their mobile app.”
“But what about people?” said Mirza. “Hilton and other hotel groups don’t do anything for franchise owners about talent acquisition, and they kind of leave them to their own devices. We aim to build an agent that makes talent the core of the hospitality engine.”
Mogul’s core offering is a cloud-based recruitment tool for hoteliers. It licenses data from an executive search firm Joseph David International to analyze the records on 1.5 million hospitality workers worldwide, with a half-million in the U.S.
Mogul then analyzes guest reviews of hotels, using data from TrustYou, to notice when guests call out by name excellent service by particular staff people. It uses that as a signal to highlight job candidates who deserve extra attention by hiring hospitality companies for corporate roles, general managers, supervisors, directors of rooms, food and beverage supervisors, and other sought-after positions.
Hoteliers use the tool to describe roles they’re looking to fill depending on a property’s needs, such as whether the company is working on a pre-opening task force, a rebranding, a renovation, or an ownership change.
The tool differs from Hosco, a fast-growing job marketplace for the hospitality sector that strives to be a LinkedIn for travel.
Mogul has several other projects that aim to put its data to use. One example: It’s planning to hire talent identified by its tool to support a new Mogul brand of hotels. It has plans to take distressed properties in 10 U.S. cities and run them on behalf of property owners. It’s also testing a booking engine, powered partly by hotel distribution tech firm DerbySoft, that highlights properties that hire employees that are well-rated by Mogul’s software.