Alexander is the CEO and co-founder of Mogul Hospitality, a venture-backed company whose purpose is to perfect meritocracy and accelerate diversity. Mogul’s Talent Engine helps clients acquire, develop, and retain diverse, elite talent and execute service innovations. To advance its purpose, Mogul developed an ESG hotel and residential brand that features work-live designs, employee ownership, and sustainability.
Alex has 25 years’ experience as a management consultant & C-suite executive at leading hospitality brands including Starwood, Hilton, and Caesars. As a management consultant, Alex advised CEOs, Heads of State and international organizations. He also spent years collaborating with scientists in Shell’s Game changer Program that generated $3 billion of new businesses addressing climate change.
After consulting, Alex joined Starwood as head of Strategy, reporting to the CEO and CFO and leading brand turnarounds and corporate strategy for the board. He subsequently became SVP of Operations at Hilton Worldwide and member of the senior operating team reporting to the CEO. At Hilton he revamped a $2 billion food and beverage business, integrated Hilton International and launched the Waldorf Astoria luxury brand and developed the first wellbeing division.
After Hilton, he joined Caesars Entertainment as Chief of Staff to the Chairman and was promoted to SVP of Hospitality. At Caesars, he spearheaded service improvements and new hotel, restaurant and nightlife developments including Gordon Ramsay, BR Guest, Nobu Hotel and branded non-gaming resorts.
In 2012, Alex co-founded Cachet Hotels in Shanghai and became the only foreigners to successfully scale a hotel brand in China. Under his leadership as CEO, Cachet built China’s first Carbon neutral hotel and opened 10 lifestyle hotels, branded residences and celebrity-chef restaurants in Asia and the Americas. Cachet hotels also raised several rounds of capital from family offices, won design awards, and was recognized as “Asia’s Up and Coming Management Team.”
Alex received his MBA from Harvard Business School where he was awarded the John A. McArthur Fellowship. He holds Master’s and Bachelor’s degrees from Queen’s University at Kingston (Canada), where he was an Aga Khan Foundation Scholar and graduated First Class (top 5%). Alex has authored publications featured in Harvard Real Estate, Entrepreneur Magazine, Phocuswright, the World Economic Forum. He has been named Top 100 most powerful hospitality executives, one of Canada’s top international executives and been awarded Toronto’s Mayor Volunteer Creed.
Alex was raised in Toronto, Canada where he was awarded the Mayor’s Volunteer Creed in 1992 for his work integrating new immigrant communities
When he was SVP of Corporate Development at Hilton Worldwide, Alex was recognized as one of the top 10 international Canadian executives by Canadian business magazine in 2006, along with Michael Rapino, CEO of Live Nation Entertainment.