At Hyatt, massages are the most requested treatment, Mr. Tareta said.
“Massage is seen as a tool of the trade,’’ he said. “It’s kind of like a power suit. It’s part of being on one’s best game. It can increase energy, get the blood circulating and insure that the person is not in a fog.’’
Mr. Reid of Four Seasons said he increasingly found that business travelers wanted spa treatments “on my time versus your time, on my schedule versus your schedule.” This means, he said, that the company is becoming flexible about the times and places services are available, with treatments offered both in the spa and in a guest’s room.
Hotels are also creating treatments that can be delivered quickly and efficiently. Many Four Seasons hotels in the United States offer 25- or 30-minute “mini-treatments” that feature a massage, a facial or a manicure. And the Ritz-Carlton Coconut Grove in Miami offers a “tandem” treatment with two therapists simultaneously performing a pedicure and facial, intended for “women and, increasingly, men who are short on time and who consistently requested two treatments, a pedicure and facial,” Michelle Payer, a spokeswoman, said.
Hyatt, at hotels in Scottsdale, Ariz., and Buenos Aires, has recently begun offering services at specific times of day, responding to a guest’s body clock. Ms. Ellis of Spa Finder said that concept was likely to become more popular among business travelers. “Spas always talk about nutrition and fitness, and I think you’ll see them talk a bit more about sleep,” she said.
No doubt there will always be business travelers like Jane Jentgen, a marketing consultant from Columbus, Ohio, who treats herself to a spa service at her hotel each time she finishes an assignment.
Interviewed before she had a pedicure at the Nob Hill Spa at the Huntington Hotel in San Francisco, she said: “I work nonstop when I come here, stay in the hotel and get my job done. The treatment helps me unwind and relax. It’s truly a reward for me. My client will always verbally reward me, but physically, I like to reward myself by getting a spa treatment.”