CHG boasts a diverse management team comprised of multinational and multilingual executives from nine countries and fluent in several Asian languages.
CHG Chairman, Robert Roche, is an accomplished entrepreneur with over twenty years of experience launching consumer businesses in Asia, including Oak Lawn Marketing, the largest infomercial company in Japan, and Acorn International, a media and branding company in China. Mr. Roche was named by President Obama to the United States Trade Representative’s (USTR) Advisory Committee and is a Board Member of Organizing for Action.
The CHG management team will be led by CEO and co-founder, Alexander Mirza, who brings over a decade of experience in hospitality development. In addition, Mr. Mirza was a partner in Accenture’s global travel and transportation practice, where he advised CEOs and government leaders in infrastructure, airlines and online travel. Mirza has previously held senior level positions with Starwood Hotels and Resorts and at Hilton Worldwide, where he worked on the launch of Waldorf Astoria Hotels, celebrity chef partnerships and luxury spa developments. Mirza is a graduate of the Harvard Business School, where he was an Aga Khan Foundation Scholar.
CHG’s Chief Creative Officer, Chef David Laris, has worked extensively in China and other Asian markets for the past 20 years. As China’s most premier celebrity chef, Laris has developed a strong following in social media and through his television show “Dining with David and Sarah.” In addition to featuring his own concepts in Hong Kong, Shanghai and Beijing, Laris, and CHG President of F&B, Aaron Griffiths, will develop an all-star lineup of celebrity chefs and restaurant brands in Asia.
New York-based fashion designer, Jay Godfrey, known for his collection of sleek and sophisticated designs, will be the lead designer for CHG’s hotel brands. Adored by the fashion world and showcased by luxury retailers such as Neiman Marcus and Nordstrom, Godfrey’s designs have captured a loyal celebrity following, including Jennifer Lopez, Carrie Underwood, Taylor Swift and Eva Longoria.
CHG’s business development team includes multilingual executives who have a broad experience in real estate development throughout China, Southeast Asia and the U.S. including Yvonne Choi, Managing Director, Kimy Chen, Vice President Business Development for Luxury Brands and Jan Lu, Vice President Business Development for Lifestyle Brands. Rounding out the management team are CFO Martin Key, an investment banker with private equity experience in China and Isabelle Dugal-Thompson, Vice President of Brand Marketing.
CHG is currently working on projects in various stages in China, Southeast Asia, India and the U.S. and expects to make further announcements later this year.