The targeted midscale segment is a growing segment in China with a reported US$36.3 billion total room revenues in 2015.
Cachet promises SAVANT will be carbon neutral. Rooms will be prefabricated, with modules assembled off-site and delivered complete with carpeting, lighting and even showers, reducing construction and labor resources by over 50 percent.
The prototype hotel will have gross floor area of 4,110 square meters featuring 105 guestrooms at an average fit-out cost per key of RMB 80,000 including the furniture and fixtures. Features will include an interactive Scholar Bar, a first-floor lobby called The Habitat, a gym called Cardio Zone and green roofs where solar panels and plants will provide energy and fuel efficiencies for the hotel.
“We are excited to partner with CHG who is dedicated to superior design and guest experience,” said Zhang Yuyong, Chairman of the board of Qingdao Izunco Inn Investment Management Company Limited. “Our goal is to open no less than twenty SAVANT Hotels in the next three years in the Shandong province. By combining our deep knowledge of the region and Cachet’s experienced international management team, we are confident in building SAVANT into a leading brand in the Chinese mid-scale segment.”