The Fitness by Precor rooms will be mandatory in all full-service North American hotels under the Hilton brand by the end of 2007, although hotels that have installed equipment in the last three years will have until 2009 to change to the Precor-branded rooms. Those hotel brands include Hilton, Doubletree, Embassy Suites and the Waldorf-Astoria in New York and number about 600 in North America. Eventually, the program will be global.
Already, the first phase of the project has opened at the Waldorf in New York, the New York Hilton, as well as at the Beverly Hilton in Beverly Hills, Calif. Other hotels with the rooms opening soon will include the Doubletree Claremont Hotel in Claremont, Calif.; the Doubletree Club at the Las Vegas Airport in Las Vegas, Nev.; the Hilton Hawaiian Village® in Honolulu, Hawaii; and the Embassy Suites Hotel Alexandria, Va.
Mirza said standards will ensure that guests will have a similar experience in all hotels. Hilton rules cover floor, décor, amount of equipment, type of equipment, equipment positioning, and size of workout room. For example, the smallest rooms will be 500 square feet. In addition, all hotels must update the equipment every three years.
“That’s perfect for us,” Susan Bell, Precor director of marketing for commercial products, told SNEWS®, because our goal is to have new products on a regular basis.”
She noted that Precor commercial dealers will work with their area hotels and the companies to supply the equipment for each room.
“The program directly and indirectly benefits every arm of Precor,” she said. “When Hilton was looking for the right business to work with, they selected Precor because of total product offering – cardio, strength and entertainment, as well as our strong branding, and on-the-ground resources, such as dealers.”