While local companies are working hard to establish their own brands, some foreign players are also launching boutique hotels with a fashionable, Asain flair, giving developers with a global mindset more options than ever before.
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The former JIA boutique hotel located on West Nanjing Road is currently undergoing an interior redesign and rebranding, opening this autumn as the Cachet Boutique. “Cachet Hotel Group will turn the Cachet Boutique hotel into the hottest destination of Shanghai and will transform the third floor into a mecca for entertainment, restaurants and nightlife,” says Alexander Mirza, CEO of Cachet Hotel Group (CHG).